Branding

Set the logo, favicon, name, support email, and accent color your clients see across the whitelabeled app.

Branding is the visible layer of whitelabel — the logo in the header, the favicon in the browser tab, the product name, the support address on emails, and the accent color on key actions. Get these right and the app simply looks like yours.

It lives in the Brand identity section of the Whitelabel page.

Branding is part of whitelabel, an Enterprise feature, and applies once whitelabel is switched Active (see Whitelabel overview). On other plans, contact Support to enable it at an additional charge.

Where to find it

In the left sidebar, open Settings › Whitelabeling and find the Brand identity section.

The fields

Every field is required for branding to render cleanly.

Field	What it sets
Brand Logo	The logo in app headers and emails. Square image, 256×256 px or larger.
Favicon	The icon in the browser tab. Square, 32×32 to 128×128 px.
Brand Name	The product name in the app header and emails.
Support Email	Where clients and team members reach you for help. Also the reply-to on app emails.
Accent Color	The accent on key actions.

Set it up

1. Upload your logo and favicon

   Click EDIT on Brand Logo and pick a square image. Do the same for Favicon — a simplified mark reads better at tab size than a full logo with text.

2. Enter your brand name and support email

   The name shows in the header and emails. Set the support email to your own inbox — it’s where clients and team members reach you for help.

3. Set your accent color

   Click the color picker or type your brand’s hex code (e.g. #2563EB).

4. Click Save Changes

   Save Changes is at the top and bottom of the page. Branding applies right after you save — there’s nothing to wait on.

Use a logo with a transparent or clean background so it sits well on both the light app header and email templates. A busy or photo-based logo tends to look off at small sizes — a simple mark travels better.

What your clients see

On the whitelabeled domain, the sign-in screen, app header, and emails all carry your identity. Here’s the sign-in screen with a brand logo, name, and accent color applied:

Notice the accent shows up only where it matters — the primary button and the links — while everything else stays clean and neutral.

To put this on your own URL, pair branding with a custom domain. To make the emails match too, set up SMTP.

What’s next

Custom domain

Serve the branded app from a domain you own.

SMTP

Send transactional emails from your own mail server.

Whitelabel overview

How branding fits with the rest of the whitelabel setup.

Manage clients

Run client workspaces inside your branded setup.